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Hoda Kotb's TODAY Halloween costumes through the years – see them all

Hoda Kotb's TODAY Halloween costumes through the years – see them all

4 minutes, 12 seconds Read

If there's one person who knows how to host TODAY Halloween in style, it's co-host Hoda Kotb.

Hoda has been celebrating Halloween on TODAY for nearly two decades, starting in 2007 and running through 2024. This year, she took on the iconic role of Jack from “Titanic” alongside her TODAY With Hoda & Jenna co-host Jenna Bush Hager as Rose, of course – as part of the show theme “VHS Rewind.”

Hoda took a moment to reflect on all of her previous costumes on the court on Oct. 31 and even shared the costume that scared her two daughters.

“I've played all these strange characters over the years. I played Yoda. I was Cher, I was an acrobat, I was Elton (John) – which my children are still afraid of. So I thought, “What should I be?” Something beautiful, flowing. Then I said, 'No, I'm going to be Jack from Titanic,'” she said.

Take a look back at all of Hoda's iconic costumes from the past 17 years, from past to present.

2007: Marilyn Munster, “The Munsters”

NBC "Today" Show Halloween Monster Bash
Hoda Kotb celebrates the TODAY Halloween Monster Bash on October 31, 2007 in New York City.Bryan Bedder/Getty Images

For Hoda's first TODAY Halloween special, she dressed as Marilyn Munster from the hit CBS series “The Munsters.”

2008: Little Red Riding Hood

Image: NBC's "Today" Hosts the annual Halloween show
Hoda Kotb appears on the annual Halloween show TODAY on October 31, 2008.Bryan Bedder/Getty Images

In 2008, Hoda dressed up as a member of the fairytale king – Little Red Riding Hood.

2009: Yoda, “Star Wars”

TODAY
Hoda as Yoda in 2009. Peter Kramer/NBCUniversal via Getty Images

Hoda played the role of Yoda from the Star Wars series in 2009.

2010: Ethel Mertz, “I Love Lucy”

Hoda Kotb and Kathie Lee
Hoda and Kathie Lee took on the iconic characters from “I Love Lucy” in 2010.TODAY

Hoda made her costume couple debut in 2010 when she and her then TODAY With Kathie Lee & Hoda co-host Kathie Lee Gifford dressed up as Lucy Ricardo and Ethel Mertz from “I Love Lucy.”

2011: Princess Eugenie, the royal family

TODAY
Hoda as Princess Eugenie and Kathie as Princess Beatrice in 2011.NBC NewsWire/NBCUniversal via Getty Images

Hoda and Kathie Lee teamed up again in 2011 to portray Princess Eugenie and Princess Beatrice in a royal family Halloween theme.

2013: Betty Rubble, “The Flintstones”

NBC's "Today" Halloween 2013
Kathie Lee and Hoda at TODAY Halloween on October 31, 2013.D Dipasupil / FilmMagic

Hoda and Kathie Lee dressed up as Betty Rubble and Wilma Flintstone for a Flintstones Halloween in 2013.

2014: Garth Algar, “Wayne’s World”

NBC's "Today" Halloween Boo Nanza
Hoda and Kathie Lee as Garth Algar and Wayne Campbell on October 31, 2014 in New York City.Taylor Hill/Getty Images

Watch out, “Wayne's World”: Hoda and Kathie Lee took on the iconic roles of Garth Algar and Wayne Campbell in 2014.

2015: Snoopy, “Peanuts”

Image: Hoda Kathie Lee Halloween Show.
Hoda dressed up as Snoopy in 2015.Anthony Quintano / TODAY

Hoda and Kathie Lee (with the help of some prosthetics) wore adorable “Peanuts” character costumes in 2015. Hoda portrayed Snoopy and Kathie Lee took on Woodstock.

2016: Kathie Lee Gifford

The TODAY anchors dress up as iconic '90s characters for Halloween
Hoda as her co-host Kathie Lee.Nathan Congleton / TODAY

2016 marked a return to a non-couple costume as Hoda dressed up as none other than Kathie Lee!

2017: Blake Shelton

Today's 2017 Halloween Extravaganza
Hoda as Blake Shelton and Kathie Lee as Miley Cyrus at TODAY's Halloween Extravaganza on October 31, 2017.John Lamparski / WireImage

TODAY went country in 2017, meaning Hoda dressed up as County star Blake Shelton and Kathie Lee did her best Miley Cyrus impression.

2018: Elton John

NBC "Today" Halloween 2018
Hoda rocked as Elton John on October 31, 2018.Roy Rochlin/Getty Images

The costume that scared Hoda's children dates back to 2018, when she dressed up as music superstar Elton John.

2019: Tony Manero, “Saturday Night Fever”

Celebrity Sightings in New York – October 31, 2019
Hoda took over the role of Tony Manero on October 31, 2019.Jose Perez/Bauer-Griffin/GC Images

Hoda delivered her best impression of John Travolta's Tony Manero in 2019's “Saturday Night Fever.”

2020: Glinda, “Wicked”

Savannah and Hoda as evil
Savannah and Hoda as Elphaba and Glinda from “Wicked” in 2020.Tyler Essary / TODAY

Hoda teamed up with Savannah Guthrie for a costume together for the first time in 2020, when they took on two of the main characters from “Wicked,” Glinda and Elphaba, as part of the “Best of Broadway” theme.

2021: Carrie Underwood

TODAY Halloween
Jenna, Hoda and Savannah took soccer to a new level on October 29, 2021 in New York City.John Lamparski/Getty Images

TODAY has been all about football in 2021, so Hoda dressed up as the voice behind the “Sunday Night Football” theme song, Carrie Underwood (seen here with Dallas Cowboys cheerleaders Jenna and Savannah).

2022: Cirque du Soleil performers


Hoda Kotb and Savannah Guthrie are Cirque Du Soleil acrobats during the TODAY show's Halloween reveal on October 31, 2022.
Hoda flew through the air as a Cirque Du Soleil acrobat during the TODAY show's Halloween reveal on October 31, 2022.

The TODAY 2022 Halloween special was themed Cirque du Soleil and featured Hoda and Savannah soaring through the air as acrobats, inspired by the Las Vegas show “O.”

2023: Cher

TODAY Halloween 2023
One of the greatest musical duos: Jenna and Hoda as Sonny and Cher.Nathan Congleton / TODAY

Hoda and Jenna portrayed Sonny and Cher as TODAY paid homage to some of the world's biggest music icons as part of the show's 2023 theme, “Kellyoke.”

2024: Jack, “Titanic”

Hoda Kotb and Jenna Hager Bush on Halloween 2024
Hoda and Jenna share a special moment as Jack and Rose from “Titanic” at TODAY Plaza on October 31, 2024.Nathan Congleton / TODAY

Hoda and Jenna teamed up again in 2024 to portray Jack and Rose from the classic 1997 film Titanic.

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