Tyla generates $2 million in media exposure for Victoria's Secret Fashion Show

Tyla was among the stars who attended the 2024 Victoria's Secret Fashion Show on October 15 in New York City. The Grammy-winning singer hit the runway during the show and performed a medley of songs from her self-titled debut album.

While the singer brought energy to the runway as models walked the runway for the first Victoria's Secret Fashion Show after a six-year hiatus, the singer also attracted significant media attention. According to Launchmetrics, Tyla generated $2 million in media impact value from four of her social media posts. (MIV is a proprietary metric that assigns a real monetary value to print, online and social media marketing strategies to calculate ROI.)

Along with Tyla, Blackpink's Lisa, who appeared on the runway twice, generated $1.6 million in MIV from a single post. In total, the 2024 Victoria's Secret Fashion Show generated MIV of $304.8 million – almost as much as New York Fashion Week last September, where designers presented collections for the spring 2025 season.

Before her runway appearance at the 2024 Victoria's Secret Fashion Show, Tyla appeared on the red carpet. For the occasion, Tyla took inspiration from the brand and wore a pink Salih Balta dress.

The embellished dress featured a variety of slinky cutouts, a staple of Tyla's red carpet style. The dress also had a flowing train.

Tyla accessorized her look with sparkly open-toed heels, a diamond-encrusted choker, and layered rings.

After a six-year hiatus, the Victoria's Secret Fashion Show returned to New York City on October 15th. The fashion show was broadcast live on Prime Video and Victoria's Secret's YouTube, Instagram and TikTok platforms. Former Angels like Tyra Banks, Candace Swanepoel, Alessandra Ambrosio and Taylor Hill hit the runway alongside new faces like Paloma Elsesser and Devyn Garcia. Cher and Lisa from Blackpink were the musical guests of the evening alongside Tyla.