Amazon is looking for youth and action material for Prime Video

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Why it matters: Prime Video is the largest ad-supported streamer in the United States and is available to all Amazon Prime subscribers. Its global reach and the company's vast resources make it an attractive venue for creatives and their representatives to attend a show.

Bureaucracy now: Amid a production slump following the strikes, two streaming services are still hearing regular deals: Netflix and Amazon. However, agents have reported confusion over who to pitch their pitches to at the streamer and an overall slow process that is frustrating them and their clients.

Fountain of youth: Studios across the board are looking for young adult programming, but Amazon particularly wants young adult “zeitgeist IPs” as it looks for the next one The summer I became prettyone of his hit shows. Amazon's reliance on IP reflects an understanding that the biggest challenge in creating a youth hit is attracting viewers more accustomed to TikTok or Instagram than a streamer's library catalog.

Take action: Amazon is looking for action series based on intellectual property, a genre that the company is leaning towards Jack Ryan, Reacher And The terminal list. However, according to an agent, the company isn't looking for another male-led action series, but rather a “woman with a gun” series. With this in mind, Amazon announced a new one Reacher spinoff earlier this month starring Maria Sten.

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