Tested by Activision, owned by Microsoft

Black Ops 6 from Activision's Treyarch, which will be available on Xbox, PlayStation and PC, is set in an alternate history of 1991 and follows renegade agents Troy Marshall and Frank Woods as they assemble a team of agents to… to hunt down the mysterious Pantheon group that has infiltrated the CIA and is targeting outsiders as traitors to the United States. The game also reintroduces the fan-favorite Round-Based Zombies mode to the franchise.

At a time when new AAA games are competing for gamers' attention with thousands of mobile titles, MMORPGs and the never-ending “Fortnite,” Bahl would of course be happy if you watch “Call of Duty: Black Ops 6” on Day buy 1, but settle for at least knowing there is a Black Ops 6.

“Of course we want to generate revenue, but I think overall it's just about drawing attention to the new game,” Bahl said Diversity. “That's always the focus and what makes Black Ops 6 the No. 1 game this fall.” Overall, I just want people to like the campaign and the work we're doing as a marketing group. I think some of the work is really innovative. Not only do we do one spot, but the replacement shows up in all these weird and different places, which are really exciting. That's what excites me about him appearing on Monday Night Football and doing something with Scott Van Pelt. And all of you, from your little brother to your grandparent, say, “I saw a Black Ops 6 commercial on Monday Night Football where he was chasing Scott Van Pelt with a football machine.” Of course there are hard standards , but the litmus test for me is when we entered the cultural zeitgeist. Then we see true success.”

This replacement character that Bahl is referring to is a character steeped in Black Ops marketing lore that fans sorely missed when he didn't take part in the Black Ops Cold War campaign in 2020. Where the replacement was located , Bahl and his team decided that they needed to “exploit” this replacement retreat as much as possible by placing him on billboards, television shows, live events, and any other place where they supposedly had something in front of “Black “Ops 6” could be canceled – including an NFL quarterback.

“We came across that there was a statistic about Arizona Cardinals quarterback Kyler Murray over the last few years where basically someone figured out that our experience on a weekend when 'Call of Duty' gives double XP , he performs worse on the field,” Bahl said. “Someone did the analysis; It was very scientific and had the diagrams and everything. And so we went and hired him and said, “Why don't we get together and make a story out of it?” Admit that you're a great quarterback, but also that you're a “Call of Duty.” -Players are.” And that's what he did. And when we started the Replacer campaign, the community started saying, “You should replace Kyler Murray.” They should replace Kyler Murray. ‘You should replace Kyler Murray.’ And then all of a sudden we released the Kyler Murray trailer.”

The exchange hasn't stopped in the weeks since that trailer was released, with the replacement showing up at a Los Angeles Rams football game this weekend to do a few jobs around the stadium, including being the on-field mascot.