The artist explains how he hung friendship bracelets at Caesars Superdome

Four friendship bracelets measuring 140 feet long and reading “Taylor Swift The Eras Tour” hang outside the arena. Each letter is a circle seven feet in diameter.

“Last month I was contacted by the marketing director at the Superdome,” says Shawn Kolodny, a contemporary artist and sculptor who designed the jewelry that adorns the arena. “I built 3D models. We drew everything and came up with sizes and scales that would fit the side of the stadium. The Superdome turned it over to Taylor's team to make sure everything was approved, to make sure the colors were right, to make sure everything was right. “Everything was good, and then it went into manufacturing and production.”

The giant inflatables were shipped by plane from overseas and were delivered to the stadium on Wednesday. Through trial and error, Kolodny and the staff attached the bracelets to the walls by Thursday.